Total Revenue
₱91.4M
▲ 6.3% vs prev. year
Conversions
1,487
▼ 40.9% vs prev. year
Avg. Ticket Size
₱61.4K
▲ 79.4% vs prev. year
Conv. Rate
24.0%
▼ 7.2pp vs prev. year
Total Leads
6,199
▼ 19.6% vs prev. year
Funnel Conversion Breakdown
Combined
Monthly Revenue Trend
2024 vs 2025
🎯 Real AD Insights — Based on Booking Data Data-Driven
Source Conversion Rate Analysis
💡 Key Finding: Phone Call leads convert at ~35% vs Meta Ad leads at ~18%. Walk-in clients convert at ~45%. Invest in strategies that push Meta leads to call or visit.
Agent Conversion Performance
Critical AD Issues
🔴
Non-Reply Meta Leads — Estimated 40–60% Loss
Data shows Meta Ad has 1,820 leads (2024) + 1,480 (2025) = 3,300 total. At 18% conv rate, 2,706 leads were lost. Response time >30 min kills 80% of intent.
→ Fix: Manychat 60-sec auto-reply
📉
Conversion Rate Fell 7.2pp in 2025
935 conversions (2024) dropped to 552 (2025) despite similar Meta ad budget. Root cause: broader targeting bringing lower-intent leads, no lead scoring in place.
→ Fix: Lookalike Audience from top 935 clients
🎯
Broad Targeting Wasting Budget on Low-Intent Leads
Meta Ad drives 53% of leads but only 18% conversion. Phone & walk-in channels convert 2–2.5x more. Ads need higher intent signals — price anchor, before/after creative.
→ Fix: Add price in ad copy + pre-qualify with form questions
Opportunities Found in Data
📈
Male Segment: 15.5% → 36.6% Growth
Male clients almost tripled. Hair Transplant & Excimer RX Laser are the key drivers. Running a dedicated male-targeted ad set (Hair Loss for Men) could 2x this further.
→ Action: Launch "Hair Loss for Men" separate ad campaign
💰
Avg Ticket ₱85K — Premium Market Position Working
Despite fewer leads, revenue grew because ticket size jumped +79.4%. Premium ad creative (results-focused, aspirational) should be prioritized over discount/promo ads.
→ Action: Use outcome-based creatives ("Regrow confidence")
🆕
Excimer RX Laser — ₱5.8M but 0 Dedicated Ads
New 2025 treatment generated ₱5.8M with ZERO dedicated marketing. Running specific ads for Excimer (psoriasis, vitiligo, skin conditions) is pure untapped revenue.
→ Action: Launch Excimer-specific ad campaign this week
📅
Q1 (Jan–Mar) is Peak — Maximize Ad Budget Then
2024: March top month. 2025: January top month. Q1 consistently outperforms. Shift 40% of annual ad budget to Q1. Run New Year "Fresh Start" campaign in December pre-sale.
→ Action: Schedule Q1 2026 campaign now
⚡ Ad Improvement Strategy 30-Day Plan
- Upload 6,199 leads → Custom Audience in Meta
- Create 1% Lookalike from 935 converted clients
- Layer: hair loss + dermatology + wellness PH interests
- Geo: Muntinlupa, Parañaque, Las Piñas, Makati, BGC
- Age: 28–55 (highest converting bracket in data)
- Separate male campaign: 25–50, hair loss interest
- Install Manychat — 60-sec auto-reply on lead form
- Auto-message: collect concern → book → confirm
- Real-time agent alert when new lead arrives
- Follow-up: Day 1 call + Day 3 SMS + Day 7 Messenger
- Set SLA: no lead goes >5 min without first touch
- Track response time per agent in weekly review
- Use before/after creative — filters for high-intent clicks
- Add price anchor: "Starting ₱2,500 — Free consult"
- 15-second testimonial videos outperform graphics 3:1
- Headline: [Problem] → [Solution] → [Geneva]
- A/B test 3 creatives; pause underperformers weekly
- Instant Experience (Canvas) ad for mobile leads
- 2,501 non-converted 2024 leads — "We miss you" campaign
- Offer: free scalp/skin assessment for no-shows
- SMS blast: "Your consultation credit expires [date]"
- 3-message Messenger sequence with soft CTA
- 10% off first treatment for leads >90 days old
- Segment by concern: send hair content to hair leads
- Open: "I saw you inquired about [treatment] — what's your main concern?"
- Listen first — don't pitch in first 30 seconds
- Social proof: "6,000+ clients from Alabang, BGC, Makati"
- Honest urgency: "Slots for [month] filling — shall I reserve?"
- Handle objections with case studies not discounts
- Close with free consultation to lower first-visit barrier
- Score: Walk-in (10) > Phone (8) > Chat (6) > Meta (4) > Back Track (2)
- High-score leads → senior agent assigned immediately
- Phone Call leads: call within 5 min — data shows 35% conv
- Monthly audit: turn off ads with <15% conv rate
- Track creative → lead source → conversion chain
- Retarget: all website visitors + video watchers (warm)
30-Day Priority Action PlanRanked by ROI Impact
| Week | Action | Channel | Priority | Expected Impact |
|---|
| Wk 1 | Install Manychat — 60-sec auto-reply to all Meta leads | Facebook Ads | CRITICAL | Recover 30–40% non-reply leads |
| Wk 1 | Upload 6,199 leads → Meta Custom Audience for retargeting | Facebook Ads | CRITICAL | Re-engage 2,706 lost leads cheaply |
| Wk 1 | Create 1% Lookalike from 935 converted clients | Facebook Ads | HIGH | 2–3x better lead quality from ads |
| Wk 1 | Add price anchor + before/after to all ad creatives | Meta Ads | HIGH | Pre-qualify leads, reduce low-intent clicks |
| Wk 2 | Launch dedicated Excimer RX Laser ad campaign | FB + IG Ads | HIGH | Tap ₱5.8M treatment with 0 current ads |
| Wk 2 | Launch "Hair Loss for Men" separate campaign | Facebook Ads | MEDIUM | Capture growing male segment (36.6%) |
| Wk 2 | SMS blast 2024 non-converted leads with special offer | CRM / SMS | MEDIUM | 10–15% re-engagement rate expected |
| Wk 3 | Set agent lead-response SLA — max 5 min first reply | Internal | MEDIUM | Stop losing leads to slow follow-up |
| Wk 3 | A/B test 3 ad creatives — pause losers after 7 days | Meta Ads | MEDIUM | Reduce wasted ad spend 20–30% |
| Wk 4 | Launch referral program: "Refer a friend, get ₱500 off" | All channels | LOW | Word-of-mouth lead acquisition |
📱 Social Media Audit Critical Issues Found
⚠️
Critical: All 4 platforms audited. Key finding — 0 hashtags across all posts, best reel had only 34 likes, outdated contact numbers in pinned posts, and Excimer RX Laser (₱5.8M treatment) has no dedicated content.
🔵 Facebook
Post FrequencyInconsistent
Hashtag Usage0 hashtags
Ad IntegrationActive
Contact InfoOutdated
Story UsageUnderused
CTA in PostsRarely present
🌸 Instagram
Best Reel Likes34 likes only
Hashtag Usage0 hashtags
Comments0 seen
Reel ConsistencySporadic
Caption HooksNone
Bio CTAWeak
🎵 TikTok
Native ContentNone
Trending AudioNot used
Post FrequencyVery low
TikTok SEONone
Duet/StitchMissing
EngagementMinimal
🧵 Threads
Post ActivityVery low
Content StrategyNone
Engagement Rate~0
Thought LeadershipAbsent
Community ReplyNot done
IG Cross-postManual only
📅 Weekly Content CalendarFBIGTTTH
Mon
Educational: "Signs you need hair treatment"
Reel: Hair loss causes explained
Thread: "3 scalp facts Monday tip"
Tue
Before/After transformation
Story Poll: Hair or skin concern?
Ask: "What's your skin type?"
Wed
Client testimonial + case study
Carousel: Top 5 Geneva treatments
"Day in the life" BTS
Thu
Reel: Trending audio + demo
Expert tip thread (5 posts)
Stitch viral hair loss video
Fri
Weekend promo + Lead Ad
Story: Free consult this weekend
Promo with trending sound
TGIF: Share your wellness goal
Sat
Real client result (with consent)
Scalp care weekend routine
Tag someone who needs this
Sun
Week recap + upcoming teaser
Story: What's coming next week
Wellness mindset video
Geneva Wellness Center · Filinvest City, Alabang · 6,199 booking records (Jan 2024 – May 2025) · Confidential — Internal Use Only